Gentle care, thoughtfully made.

Simple botanical goods for people who want fewer questions, fewer ingredients, and a little more peace of mind.

There’s a lot out there. Some of it’s wonderful. Some of it… less so.

that sage exists to make everyday care feel calm again — with clean, familiar ingredients and formulations you don’t need a chemistry degree to understand.

No panic. No purity contests. Just thoughtful choices, made quietly.

Everyday essentials, kept simple.

We focus on a small collection of personal-care staples — lip balms, scrubs, soaps, and body scents — made with purpose and restraint.

Each formula is designed to do what it’s meant to do, without unnecessary additives, synthetic dyes, or harsh preservatives.

If it doesn’t belong, it doesn’t go in.

What’s inside matters.

Many people are only now discovering how crowded ingredient lists have become — and how often they include things that don’t serve the body at all.

We take a simpler approach.

You’ll never find parabens, artificial dyes, or filler ingredients chosen purely for shelf appeal. Instead, we use oils, butters, botanicals, and waxes with a long, well-understood history of use.

Clear names. Clear purpose. Clear conscience.

A quieter way to choose.

We don’t believe in fear-based wellness or shouting about what’s “bad.”

that sage is here to help you navigate everyday choices with a little more clarity — offering products you can trust, and information that feels grounded instead of overwhelming.

Think of us as a calm voice in a noisy room.

Made with care, not urgency.

Our products are made in small batches so we can stay attentive — to quality, to sourcing, and to the people who use them.

This isn’t about scale or speed. It’s about getting it right, every time.

Where to find that sage.

that sage is available exclusively through Even Better Earth, our retail home for thoughtfully made goods.

We keep our brand spaces quiet and focused — so when you’re ready to purchase, you can do so in one trusted place.

Explore that sage at Even Better Earth →

Notes from the apothecary.

From time to time, we share thoughts on ingredients, formulation choices, and simple ways to approach everyday care with more intention.

Nothing technical. Nothing extreme. Just gentle education, offered when it’s helpful.

About that sage

that sage was created for people who want to take better care of themselves without turning it into a full-time job.

For those who love soft light, warm tea, open windows, and products that feel comforting rather than corrective.

We believe care should feel nurturing — not complicated. That labels should be readable. That ingredients should be familiar.

that sage is here to guide, not alarm. To simplify, not overwhelm. To offer a steadier path forward.